Who’s Acting Human Online: TSheets

Tsheets

ENERGY and FUN don’t usually come to mind when you think of tracking your time at work. However, TSheets injects excitement, passion and humor into their website and social networks, which is why we chose them to be this month’s “Who’s Acting Human Online” showcase! Here’s a short video that shows why we are so […]

Look Who’s Acting Human Online: TREKK Design Group!

TREKKDesignGroup

You often hear companies SAY they focus on the people who work there, but we know that isn’t always the case. TREKK Design Group, a woman-owned, Kansas City-based civil engineering firm, focuses on IMPROVING LIVES – especially that of their employees and those affected by their work. Because of this focus on PEOPLE, we decided […]

Hashtags Explained

ThinkViral_social_media_twitter_hashtags

What exactly IS a hashtag? A hashtag is a word or a phrase (without spaces) preceded by the # symbol — for example, #Business — that helps people find and join conversations about a particular topic. Clicking on a hashtag will show related content. Why Should Businesses Use Hashtags in Their Posts? Simply put… to be found. […]

Social Media for Professional Services is NOT the Same as Retail Social Media!

newsfeed

A professional service company’s social media should mirror ONline what they have going on OFFline. Great social media managers for this sector must be comfortable collaborating with those who matter most to your company’s bottom line, regardless of whether that’s at a live event or on Facebook. That means social media management is about business development, not […]

Your Website Is Not Where People Socialize – FREE VIDEO CLASS!

social media websites

We have a great website and our Google analytics say we have traffic. Why are we struggling to generate more business? Think of your website as your company’s location and social networks as the business and community events your company attends. If you never participate in your community, people aren’t going to remember your name. […]

How To Design A Social Media Referral System

social media system

Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t going to make many friends, and they aren’t going to share your “media” with their friends. You can’t spam […]

What Do Decision-Makers Read Online?

DecisionMakersThinkViral

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]

Who’s Acting Human Online: The Nerdery

The-Nerdery

We know all about nerds at the Social Media Business School. You know – those students (and sometimes… professors) with taped glasses, pants that don’t fit, and toilet paper stuck to their shoes. Our school’s motto is “Act Human Online.” The problem is – many nerds don’t know how to act human in social situations, […]

This Is Why You Need A Social Media Policy!

flipping-off

Shocked by the image?  Imagine how it would feel if this is what your clients saw on your company’s Facebook page.  If you do not have any parameters in place for what your employees can and cannot do on social networks, there’s not a whole lot you can do if they decide to post something ugly. […]

SOCIAL NETWORK USER GUIDE – How to behave in the top 3 social networks

user guide

Facebook: Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form. […]