Social Media Training
Etiquette and Guidelines for Businesses
Social Media CLARITY
C-Level Executives / Leadership Teams
Leadership personnel typically has a circle of high-level Business Friends and social media is a great way to capitalize on those relationships, however, not if you’re behaving like the marketing department.
Business Development / Service Professionals
Social media for business development and service professionals is about establishing enough trust for an initial sale and continuing that earned trust for future contracts, service work, and referrals. You are also not the marketing department.
Marketing professionals often have the challenging task of figuring out what best sells the company without any feedback from business development or leadership.
When sales are slow, everyone blames marketing. “We need a new website!” “We need to be on Instagram!” “We need more promotion!” If marketing is tasked with generalities that don’t match the business development goals of the company, you are wasting time and money.
Marketing professionals are some of the most creative people on earth and can really help a company make an impact if they have a cohesive plan.
Workforce Training / Employee Guidelines
If an employee posts something online that offends a client, you could lose that client AND their referrals. If you fire that employee, you could end up in a lawsuit if they claim no company rules for social media were in place.
Believe it or not, social media can become a workplace safety issue if your company does not have any processes or protections in place. ThinkViral offers custom social media policies, guidelines, and training designed to implement company-wide processes. We also facilitate sales meetings and internal staff conferences.
ThinkViral may be hired to help your company work through specific problems on an hourly basis.
ThinkViral offers public workshops at a reduced price through the Small Business Technology Development Center at the University of Missouri in Kansas City.
Social Media Road Map for Business
Time: 5:30pm – 8:30pm
UMKC Small Business Technology Development Center
Elevation Lab – Volker Campus
4747 Troost Avenue, Kansas City, MO 64110
Need a social media management plan? We can help you create one!
This class moves quickly and is for companies who are winging social media and need an ongoing management plan.
- Social media clarity! What really matters for business?
- Create a weekly/monthly social media management routine
- What, when, how often your company should be posting
- What to do about ugly comments and bad reviews
- Most important things to track and follow each month
- Plenty of examples and ideas!
Class is taught by Anne Cull, President of ThinkViral.