Posting an ad for a B2B social media manager? Get ready for a flood of unqualified applicants! We ask the following 7 questions to find the best candidates. 1. Do they USE LinkedIn? If you can’t find the candidate on LinkedIn, an immediate red flag should go up....
The Return Commercial Service Companies can expect is ROR = Return on Relationships. Social media should help your company manage all of your important business relationships – your “business friends.” Business friends are people you do business...
After finishing in the top ten percent of Stanford University graduates this year, Remy Gordon is poised to enter the business world with the kind of potential young people dream about. As Gordon reflects on his achievements so far, and all the possibilities his...
If you work in a highly specialized industry that revolves around technical data and complex production processes, the idea of acting human online as a business can seem a little intimidating. Manufacturing firms are a prime example. Many are reluctant to come out of...
Working your tail off “networking” at every event in town hoping to meet people who want what you sell isn’t the only way to attract new business. It’s much easier to take advantage of the business relationships you already have and work to...
The huge turnout for the National Institute for Construction Excellence (NICE) Fifth Annual Awards proves momentum is building behind efforts to attract young people to careers in construction and skilled trades. Hundreds packed the Imperial Ballroom at the Marriott...
Have you ever been so frustrated or angry that you were tempted to vent on Twitter? Barry Sutherland knows the feeling. “Yeah, just like anyone else, I have moments when I really want to give someone a piece of my mind.” But he always talks himself out of it, and now...
If you manage your company’s social media accounts, you likely have countless other responsibilities in your job description. If you don’t have some kind of a system, social media can consume your time and bring zero results. That describes how Amy Kuhnlein, Manager...
If this company’s name didn’t already tip you off, Big Ass Fans clearly has personality, and they aren’t afraid to show it! Inspired by airplane wings, Big Ass Fans couples energy-efficient motors with patented airfoil designs to move large volumes of air...
From the moment the KC Streetcar made its first trip down Main Street, we’ve seen just about everyone on social media posting photos of their journey on it! Since opening in 2016, the two-mile route from Kansas City’s River Market to Crown Center and Union Station has...
