Who’s Acting Human Online: McCown Gordon

When you drive around town, you probably don’t think of the people behind the construction of the buildings you see. Whether it is a hospital, school, or movie theater, we often take those structures for granted and don’t even consider the people who built them. McCown Gordon is a Kansas City construction company who knows exactly […]

Hashtags Explained

What exactly IS a hashtag? A hashtag is a word or a phrase (without spaces) preceded by the # symbol — for example, #Business — that helps people find and join conversations about a particular topic. Clicking on a hashtag will show related content. Why Should Businesses Use Hashtags in Their Posts? Simply put… to be found. […]

TWITTER CHEAT SHEET!

Confused about how to use Twitter for your business?  You may need a cheat sheet to do it right! Here’s a handy guide to help you out: – Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so […]

Look Who’s Acting Human Online Showcase: Centric Projects

Centric founders Courtney Kounkel, formerly of McCownGordon Construction LLC, and Steve Swanson and Richard Wetzel, both formerly of JE Dunn Construction, said they started the company because they saw an opportunity to innovate a web-based, midsize firm that eliminated management layers in order to create a more responsive and efficient company. It appears they have […]

Look Who’s Acting Human Online Showcase: LockPath

One wouldn’t think that a provider of governance, risk management, compliance and information security software solutions would excel at acting human online. LockPath, however, has found a way to make internal audit software accessible (and understandable) to the average social media user. Founded in 2010 and headquartered in Overland Park, Kansas, it’s clear that LockPath […]

Look Who’s Acting Human Online Showcase: Livers Bronze

When we looked at Livers Bronze online, we quickly discovered they are living proof of what their website says they are: “We build railings and relationships.” The local Kansas City company founded back in 1932, has kept its roots and family ties in Kansas City for over 80 years. While the company has changed and expanded many times over, their commitment […]

How to Hire Free Salespeople

Are you in search of that superstar producer who can knock out 70 cold calls a day? What do you think the conversion rate of a cold call is? Compare that to someone sharing an impactful quote you posted on your LinkedIn company profile. If they have a robust network of active business people, it’s […]

How to respond to an ugly comment

If you get a complaint, make sure you respond with the words, “Thank you for your feedback” and then address the issue. We often ask people to DM (Direct message) us with more details so we can take it out of the public eye. Remember, if customers don’t take the time to complain about their […]

How much do people TRUST you?

The success of word of mouth marketing depends on how much customers trust either you or your brand. And your brand is only as good as what people say about it.  No matter how good at marketing you are, you won’t be able to grow the kind of engaged audience that really supports your business until […]

How Interns Added Profit to Our Company

  This summer, ThinkViral hired our first two real interns: Remy Gordon and Leah Thomas, both seniors at Shawnee Mission South High School. While most interns tend to be going into, or are already in college, we wanted to give these younger kids a shot to see what they could actually do. Because of the level of responsibility, Gordon […]