TWITTER CHEAT SHEET!

Confused about how to use Twitter for your business?  You may need a cheat sheet to do it right! Here’s a handy guide to help you out: – Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so […]

Look Who’s Acting Human Online Showcase: Centric Projects

Centric founders Courtney Kounkel, formerly of McCownGordon Construction LLC, and Steve Swanson and Richard Wetzel, both formerly of JE Dunn Construction, said they started the company because they saw an opportunity to innovate a web-based, midsize firm that eliminated management layers in order to create a more responsive and efficient company. It appears they have […]

How scheduling posts ahead of time could be hurting you

So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

Look Who’s Acting Human Online Showcase: LockPath

One wouldn’t think that a provider of governance, risk management, compliance and information security software solutions would excel at acting human online. LockPath, however, has found a way to make internal audit software accessible (and understandable) to the average social media user. Founded in 2010 and headquartered in Overland Park, Kansas, it’s clear that LockPath […]

Look Who’s Acting Human Online Showcase: Livers Bronze

When we looked at Livers Bronze online, we quickly discovered they are living proof of what their website says they are: “We build railings and relationships.” The local Kansas City company founded back in 1932, has kept its roots and family ties in Kansas City for over 80 years. While the company has changed and expanded many times over, their commitment […]

Social Media for Professional Services is NOT the Same as Retail Social Media!

A professional service company’s social media should mirror ONline what they have going on OFFline. Great social media managers for this sector must be comfortable collaborating with those who matter most to your company’s bottom line, regardless of whether that’s at a live event or on Facebook. That means social media management is about business development, not […]

This Is Why You Need A Social Media Policy!

Shocked by the image?  Imagine how it would feel if this is what your clients saw on your company’s Facebook page.  If you do not have any parameters in place for what your employees can and cannot do on social networks, there’s not a whole lot you can do if they decide to post something ugly. […]

How to respond to an ugly comment

If you get a complaint, make sure you respond with the words, “Thank you for your feedback” and then address the issue. We often ask people to DM (Direct message) us with more details so we can take it out of the public eye. Remember, if customers don’t take the time to complain about their […]

LinkedIn Sales Message Critique

If you are using LinkedIn to spam your product’s features and benefits to key decision makers, you may be hurting your reputation. Here is an excellent example from Geoffrey James of what NOT to do when someone sends you a request to connect: Original Sales Message: Hi Jim; The first thing I would like to say is […]

Please stop sending LinkedIn cold calls!

When you send a request to connect on LinkedIn to someone you do not know and you do not take the time to customize your message, you are essentially cold calling them through LinkedIn. Default LinkedIn connection request (cold call) says: A better way to connect would be to say something like this: So who […]