Hashtags Explained

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What exactly IS a hashtag? A hashtag is a word or a phrase (without spaces) preceded by the # symbol — for example, #Business — that helps people find and join conversations about a particular topic. Clicking on a hashtag will show related content. Why Should Businesses Use Hashtags in Their Posts? Simply put… to be found. […]

Who’s Acting Human Online? Johnson County Automotive!

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Have you ever taken your car somewhere for repairs and weren’t sure if you were being taken advantage of? You know the drill… you go in for one issue and they somehow find several other things that need fixing. Ugh! Wouldn’t it be dreamy if a car shop existed where you knew the humans that […]

How Your Business Can – And Should – Act More Human Online!

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We all live, work, and do business in an increasingly wired world. Mobile data is the 3rd most heavily used media channel after Internet and TV, and the International Telecommunications Union estimates that there are 6.8 billion mobile subscribers worldwide. That’s about 96% of the world’s population. In the United States alone, mobile devices have […]

TWITTER CHEAT SHEET!

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Confused about how to use Twitter for your business?  You may need a cheat sheet to do it right! Here’s a handy guide to help you out: – Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so […]

How scheduling posts ahead of time could be hurting you

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So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

Look Who’s Acting Human Online Showcase: LockPath

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One wouldn’t think that a provider of governance, risk management, compliance and information security software solutions would excel at acting human online. LockPath, however, has found a way to make internal audit software accessible (and understandable) to the average social media user. Founded in 2010 and headquartered in Overland Park, Kansas, it’s clear that LockPath […]

Stop crying about paying for ads on Facebook – Here’s how the paid game works

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This past summer, our friends at Morgan Miller Plumbing (who we are very proud of!) were invited to talk business with Facebook at their HQ in Palo Alto, California. You know what Facebook told them? They told them that Facebook was only 1% done. Wow. There’s never been a Facebook before so what a great […]

Look Who’s Acting Human Online Showcase: Livers Bronze

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When we looked at Livers Bronze online, we quickly discovered they are living proof of what their website says they are: “We build railings and relationships.” The local Kansas City company founded back in 1932, has kept its roots and family ties in Kansas City for over 80 years. While the company has changed and expanded many times over, their commitment […]

Who’s Acting Human Online: The Nerdery

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We know all about nerds at the Social Media Business School. You know – those students (and sometimes… professors) with taped glasses, pants that don’t fit, and toilet paper stuck to their shoes. Our school’s motto is “Act Human Online.” The problem is – many nerds don’t know how to act human in social situations, […]

What Companies Should Know About B2B Social Media

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The key to social media for business success is in your mindset. Social networks are events that go on 24 hours a day/ 7 days a week. You attend these events so you can mingle with friends. B2B social media mirrors ONline what you have going on OFFline. Great social media managers are comfortable collaborating both […]