Your Website Is Not Where People Socialize

social media websites

We have a great website and our Google analytics say we have traffic. Why are we still struggling to generate referral business? Unless you have an e-commerce business, the whole idea of having a website is to have a “place” online for people to learn about you. However, learning about you and buying something from […]

SOCIAL NETWORK USER GUIDE – How to behave in the top 3 social networks

user guide

Facebook: Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form. […]

Who’s Acting Human Online: TSheets

Tsheets

ENERGY and FUN don’t usually come to mind when you think of tracking your time at work. However, TSheets injects excitement, passion and humor into their website and social networks, which is why we chose them to be this month’s “Who’s Acting Human Online” showcase! Here’s a short video that shows why we are so […]

Who’s Acting Human Online: Big Ass Fans

Big Ass Fans

If this company’s name didn’t already tip you off, Big Ass Fans clearly has personality, and they aren’t afraid to show it! Inspired by airplane wings, Big Ass Fans couples energy-efficient motors with patented airfoil designs to move large volumes of air quietly and efficiently. Headquartered in Lexington, Kentucky, this nontraditional business was founded in […]

What businesses need to know about social media

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Not having enough time to manage all the profiles, pages, groups, reviews and ongoing conversations you have online is one of the biggest complaints about social media.  The key to success is in how you think about what you’re doing online. Social media is not a marketing or advertising “task.”  You are NOT there to market and advertise.  You […]

How to Hire Free Salespeople

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Are you in search of that superstar producer who can knock out 70 cold calls a day? What do you think the conversion rate of a cold call is? Compare that to someone sharing an impactful quote you posted on your LinkedIn company profile. If they have a robust network of active business people, it’s […]

LinkedIn Sales Message Critique

spam

If you are using LinkedIn to spam your product’s features and benefits to key decision makers, you may be hurting your reputation. Here is an excellent example from Geoffrey James of what NOT to do when someone sends you a request to connect: Original Sales Message: Hi Jim; The first thing I would like to say is […]

Please stop sending LinkedIn cold calls!

LinkedIn request

When you send a request to connect on LinkedIn to someone you do not know and you do not take the time to customize your message, you are essentially cold calling them through LinkedIn. Default LinkedIn connection request (cold call) says: A better way to connect would be to say something like this: So who […]

5 Strategies for Building your Business using Linkedin

Linkedin offices

1. DON’T CONNECT WITH EVERYONE. Polluting your network can be fatal to your reputation.  Export your connections and “de-link” anyone who is not someone you know, like, or trust.  Remove anyone you will absolutely not refer.  Remove anyone who is only a personal friend or contact.  It’s okay to start with a small number of […]