How NOT to Sell on Social Networks

Someone recently sent me a Facebook message trying to sell me a Beach Body nutrition system. Mistake #1 – She spelled my name wrong. This doesn’t seem like a big deal but when my name is blatantly on my profile for the world to see, she showed me she is lazy, so why should I […]

Look Who’s Acting Human Online: TREKK Design Group!

You often hear companies SAY they focus on the people who work there, but we know that isn’t always the case. TREKK Design Group, a woman-owned, Kansas City-based civil engineering firm, focuses on IMPROVING LIVES – especially that of their employees and those affected by their work. Because of this focus on PEOPLE, we decided […]

SOCIAL NETWORK USER GUIDE – How to behave in the top 3 social networks

Facebook: Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form. […]

Who have you invited to your LinkedIn party?

Many of you have worked your asses off networking at every event in town trying to meet people and build your pipeline.   Maybe you did this online – which saves time but can also be a huge time waster the second you get lost in a Facebook newsfeed.  It’s a numbers game, right?  The more […]

Hashtags Explained

What exactly IS a hashtag? A hashtag is a word or a phrase (without spaces) preceded by the # symbol — for example, #Business — that helps people find and join conversations about a particular topic. Clicking on a hashtag will show related content. Why Should Businesses Use Hashtags in Their Posts? Simply put… to be found. […]

Who’s Acting Human Online: The Nerdery

We know all about nerds at the Social Media Business School. You know – those students (and sometimes… professors) with taped glasses, pants that don’t fit, and toilet paper stuck to their shoes. Our school’s motto is “Act Human Online.” The problem is – many nerds don’t know how to act human in social situations, […]

Social Media for Professional Services is NOT the Same as Retail Social Media!

A professional service company’s social media should mirror ONline what they have going on OFFline. Great social media managers for this sector must be comfortable collaborating with those who matter most to your company’s bottom line, regardless of whether that’s at a live event or on Facebook. That means social media management is about business development, not […]

How to Hire Free Salespeople

Are you in search of that superstar producer who can knock out 70 cold calls a day? What do you think the conversion rate of a cold call is? Compare that to someone sharing an impactful quote you posted on your LinkedIn company profile. If they have a robust network of active business people, it’s […]

How to respond to an ugly comment

If you get a complaint, make sure you respond with the words, “Thank you for your feedback” and then address the issue. We often ask people to DM (Direct message) us with more details so we can take it out of the public eye. Remember, if customers don’t take the time to complain about their […]

Should You Delete or Not Delete Ugly Posts?

What happens if someone posts a nastygram on your Facebook page or adds a comment to your LinkedIn post that is totally inappropriate or unrelated to the original post?  Do you “customer service” it to death or should you just delete it? Bottom line: It’s up to you. Just because free speech exists does not […]