How To Interview A Candidate For A B2B Social Media Manager Position

Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That’s because it’s not advertising or marketing. The B2B social media space is a place […]

What Do Decision-Makers Read Online?

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]

Who’s Acting Human Online: The Nerdery

We know all about nerds at the Social Media Business School. You know – those students (and sometimes… professors) with taped glasses, pants that don’t fit, and toilet paper stuck to their shoes. Our school’s motto is “Act Human Online.” The problem is – many nerds don’t know how to act human in social situations, […]

5 Ways to Get More Customers

1) Make it Publicly Known That You Take Care of Your Customers Almost all of our customers come from existing customers.  When you take care of your customers, they become your “free” salespeople.  Praise them online, post their successes, offer to showcase their testimonials in your email newsletters, etc.  There are so many ways to […]