How NOT to Sell on Social Networks

Not Listening

Someone recently sent me a Facebook message trying to sell me a Beach Body nutrition system. Mistake #1 – She spelled my name wrong. This doesn’t seem like a big deal but when my name is blatantly on my profile for the world to see, she showed me she is lazy, so why should I […]

Look Who’s Acting Human Online: TREKK Design Group!

TREKKDesignGroup

You often hear companies SAY they focus on the people who work there, but we know that isn’t always the case. TREKK Design Group, a woman-owned, Kansas City-based civil engineering firm, focuses on IMPROVING LIVES – especially that of their employees and those affected by their work. Because of this focus on PEOPLE, we decided […]

How To Design A Social Media Referral System

social media system

Social Media = Online Business Networking  It’s not about the cool tools. It’s about the people using the cool tools. Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t […]

Who’s Acting Human Online: McCown Gordon

McCownGordon

When you drive around town, you probably don’t think of the people behind the construction of the buildings you see. Whether it is a hospital, school, or movie theater, we often take those structures for granted and don’t even consider the people who built them. McCown Gordon is a Kansas City construction company who knows exactly […]

Who’s Acting Human Online: TSheets

Tsheets

ENERGY and FUN don’t usually come to mind when you think of tracking your time at work. However, TSheets injects excitement, passion and humor into their website and social networks, which is why we chose them to be this month’s “Who’s Acting Human Online” showcase! Here’s a short video that shows why we are so […]

How scheduling posts ahead of time could be hurting you

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So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

Stop crying about paying for ads on Facebook – Here’s how the paid game works

FB

This past summer, our friends at Morgan Miller Plumbing (who we are very proud of!) were invited to talk business with Facebook at their HQ in Palo Alto, California. You know what Facebook told them? They told them that Facebook was only 1% done. Wow. There’s never been a Facebook before so what a great […]

How to respond to an ugly comment

social-media-kansas-city

If you get a complaint, make sure you respond with the words, “Thank you for your feedback” and then address the issue. We often ask people to DM (Direct message) us with more details so we can take it out of the public eye. Remember, if customers don’t take the time to complain about their […]

Are ALL your doors open for business?

Doors think viral

Are your social networks connected to your website? When you do not have your social media channels linked to your website, it looks like your doors are closed so you are likely missing out on potential sales. Here’s what we mean: Your website is your online location. Whether you sell a product online or not, […]

How much do people TRUST you?

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The success of word of mouth marketing depends on how much customers trust either you or your brand. And your brand is only as good as what people say about it.  No matter how good at marketing you are, you won’t be able to grow the kind of engaged audience that really supports your business until […]