How To Interview A Candidate For A B2B Social Media Manager Position

thinkviral

Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That’s because it’s not advertising or marketing. The B2B social media space is a place […]

Look Who’s Acting Human Online: TREKK Design Group!

TREKKDesignGroup

You often hear companies SAY they focus on the people who work there, but we know that isn’t always the case. TREKK Design Group, a woman-owned, Kansas City-based civil engineering firm, focuses on IMPROVING LIVES – especially that of their employees and those affected by their work. Because of this focus on PEOPLE, we decided […]

What Do Decision-Makers Actually Read Online?

DecisionMakersThinkViral

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]

SOCIAL NETWORK USER GUIDE – How to behave in the top 3 social networks

user guide

Facebook: Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form. […]

How To Design A Social Media Referral System

social media system

Social Media = Online Business Networking  It’s not about the cool tools. It’s about the people using the cool tools. Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t […]

Who’s Acting Human Online: McCown Gordon

McCownGordon

When you drive around town, you probably don’t think of the people behind the construction of the buildings you see. Whether it is a hospital, school, or movie theater, we often take those structures for granted and don’t even consider the people who built them. McCown Gordon is a Kansas City construction company who knows exactly […]

TWITTER CHEAT SHEET!

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Confused about how to use Twitter for your business?  You may need a cheat sheet to do it right! Here’s a handy guide to help you out: – Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so […]

How scheduling posts ahead of time could be hurting you

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So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

Stop crying about paying for ads on Facebook – Here’s how the paid game works

FB

This past summer, our friends at Morgan Miller Plumbing (who we are very proud of!) were invited to talk business with Facebook at their HQ in Palo Alto, California. You know what Facebook told them? They told them that Facebook was only 1% done. Wow. There’s never been a Facebook before so what a great […]

This Is Why You Need A Social Media Policy!

flipping-off

Shocked by the image?  Imagine how it would feel if this is what your clients saw on your company’s Facebook page.  If you do not have any parameters in place for what your employees can and cannot do on social networks, there’s not a whole lot you can do if they decide to post something ugly. […]