Helping businesses build social media processes
Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That’s because it’s not advertising or marketing. The B2B social media space is a place […]
If you manage your company’s social media accounts, you likely have countless other responsibilities in your job description. If you don’t have some kind of a system, social media can consume your time and bring zero results. That describes how Amy Kuhnlein, Manager of Business Development and Community Affairs at Swope Health Services, felt when […]