Beware! There is NO ROI in Social Media!

Social Media ROI

If your company is hiring a consultant, marketing, advertising, or event planning company who claim they can “ramp up” your social media, CHECK THEIR SOCIAL NETWORKS FIRST! If you can’t find them on LinkedIn, Twitter, and Facebook, that’s a red flag! Companies who understand how social media works from a profit standpoint should be active […]

What Do Decision-Makers Read Online?

DecisionMakersThinkViral

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]