How To Design A Social Media Referral System

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Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t going to make many friends, and they aren’t going to share your “media” with their friends. You can’t spam […]

How NOT to Sell on Social Networks

Not Listening

Someone recently sent me a Facebook message trying to sell me a Beach Body nutrition system. Mistake #1 – She spelled my name wrong. This doesn’t seem like a big deal but when my name is blatantly on my profile for the world to see, she showed me she is lazy, so why should I […]

SOCIAL NETWORK USER GUIDE – How to behave in the top 3 social networks

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Facebook: Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form. […]

5 Strategies for Business Development on Linkedin

LinkedIn

1. DON’T CONNECT WITH EVERYONE. Polluting your network can be fatal to your reputation.  Export your connections and “delink” anyone who is not someone you know, like, or trust.  Remove anyone you will absolutely not refer.  Remove anyone who is only a personal friend or contact.  It’s okay to start with a small number of […]

Who have you invited to your LinkedIn party?

social media kansas city

Many of you have worked your asses off networking at every event in town trying to meet people and build your pipeline.   Maybe you did this online – which saves time but can also be a huge time waster the second you get lost in a Facebook newsfeed.  It’s a numbers game, right?  The more […]

How scheduling posts ahead of time could be hurting you

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So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

How to Hire Free Salespeople

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Are you in search of that superstar producer who can knock out 70 cold calls a day? What do you think the conversion rate of a cold call is? Compare that to someone sharing an impactful quote you posted on your LinkedIn company profile. If they have a robust network of active business people, it’s […]

How much do people TRUST you?

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The success of word of mouth marketing depends on how much customers trust either you or your brand. And your brand is only as good as what people say about it.  No matter how good at marketing you are, you won’t be able to grow the kind of engaged audience that really supports your business until […]

LinkedIn Sales Message Critique

spam

If you are using LinkedIn to spam your product’s features and benefits to key decision makers, you may be hurting your reputation. Here is an excellent example from Geoffrey James of what NOT to do when someone sends you a request to connect: Original Sales Message: Hi Jim; The first thing I would like to say is […]

What’s the point of Linkedin if you are not looking for a job?

think viral

LinkedIn is the largest professional network in the world. You know you’re supposed to be there, right? But if you’re like most people, you don’t really know exactly what your LinkedIn profile is supposed to be doing for you. Most people see LinkedIn as a place to find a job, or for employers to find candidates […]