How Your Business Can – And Should – Act More Human Online!

Spread The Word!


We all live, work, and do business in an increasingly wired world. Mobile data is the 3rd most heavily used media channel after Internet and TV, and the International Telecommunications Union estimates that there are 6.8 billion mobile subscribers worldwide. That’s about 96% of the world’s population. In the United States alone, mobile devices have reached a market penetration of around 74%. What this means is that, wherever they are and whatever they’re doing, people are spending more and more time online and, especially, on social networks.

People spend over 700 billion minutes on Facebook every month. 135,000 new Twitter users sign up every day, and send over 9,100 tweets per second. Not only that, but 64% of Facebook users say that they’ve sought out their favorite brands to connect with them in the networks they participate in. That means a lot of opportunities for a business to reach out to its customers, but it also means an incredibly high noise-to-signal ratio. With so much stuff going on, it can be hard to stand out.

The key is, are you acting like an advertising giant
or are you acting HUMAN? 

One of the biggest ways companies miss out on capturing the attention of their customers online is by forgetting there is a “social” aspect to “social” media. Facebook, Twitter, LinkedIn, Pinterest and all the other networks are not billboards for your next sale.  And they’re not a bulletin board for your flyers and promotions. When asked why they “unliked” a brand, 43% of Facebook users said that it was because of too much push marketing. “They just weren’t social – it didn’t fit in with what I like to see in my newsfeed,” is the common scenario.

People aren’t on social networks so you can spam your advertising at them.  They are there to connect with friends and feel like they’re a part of something. They are acting like humans, liking, sharing, commenting and in general, socializing with one another.  In order to capture their attention, you must behave in this same manner.  How can a brand behave “friendly” and socialize?  The best way to get the attention of your customers, and to keep it, is to provide something that is useful to them.

Think about your own habits online. It’s ultra irritating to see someone’s spam show up in your news feed, right?  Especially if you didn’t even sign up for it!  Chances are, your friends are not constantly pushing products on you so it’s easy to socialize with them.  They post thoughts, share fun or useful links, comment and support your posts as friends would, and generally, act like humans.

We’ve all met the person at a party who never lets us get a word in edgewise, relentlessly talking about themselves or accomplishments with no interest in hearing about ours. Those kinds of people talk at you, rather than to you, which is like spam, and that’s what companies look like when they constantly post their “spam” in the networks.

Companies that have the most success using social media are the ones that act like humans. Truth is, at the end of the day, social media is more about customer service than it is about marketing and advertising so behaving like a human online is critical to the success of your company. Social networks are not the next best place to sell your products or services.  They are platforms for you to socialize, enjoy and really get to know your customers. Once you’re tuned into what your customers care about, your products or services will sell themselves.


Does your Social Media strategy need a boost? The SmartSocial Media Program offers companies the same strategy ThinkViral uses in-house. Learn more