Beware! There is NO ROI in Social Media!

Social Media ROI

If your company is hiring a consultant, marketing, advertising, or event planning company who claim they can “ramp up” your social media, CHECK THEIR SOCIAL NETWORKS FIRST! If you can’t find them on LinkedIn, Twitter, and Facebook, that’s a red flag! Companies who understand how social media works from a profit standpoint should be active […]

How To Interview A Candidate For A B2B Social Media Manager Position

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Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That’s because it’s not advertising or marketing. The B2B social media space is a place […]

Intern For A Day With Dialectic’s Social Engineers

Remy Gordon Dialectic

What does it look like when a business is social both online and offline? Try asking Dialectic Engineering (formerly Larson Binkley Engineers, who seems to have it figured out. It’s not quiet, it’s not neat, and it’s certainly not orthodox. Being social is ingrained in who they are and it’s required of every single employee […]

How to Hire Free Salespeople

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Are you in search of that superstar producer who can knock out 70 cold calls a day? What do you think the conversion rate of a cold call is? Compare that to someone sharing an impactful quote you posted on your LinkedIn company profile. If they have a robust network of active business people, it’s […]

How Interns Added Profit to Our Company

ThinkViral's summer interns, Remy Gordon and Leah Thomas.

  This summer, ThinkViral hired our first two real interns: Remy Gordon and Leah Thomas, both seniors at Shawnee Mission South High School. While most interns tend to be going into, or are already in college, we wanted to give these younger kids a shot to see what they could actually do. Because of the level of responsibility, Gordon […]