How NOT to Sell on Social Networks

Not Listening

Someone recently sent me a Facebook message trying to sell me a Beach Body nutrition system. Mistake #1 – She spelled my name wrong. This doesn’t seem like a big deal but when my name is blatantly on my profile for the world to see, she showed me she is lazy, so why should I […]

How To Interview A Candidate For A B2B Social Media Manager Position

thinkviral

Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That’s because it’s not advertising or marketing. The B2B social media space is a place […]

Your Website Is Not Where People Socialize

social media websites

We have a great website and our Google analytics say we have traffic. Why are we still struggling to generate referral business? Unless you have an e-commerce business, the whole idea of having a website is to have a “place” online for people to learn about you. However, learning about you and buying something from […]

What Do Decision-Makers Actually Read Online?

DecisionMakersThinkViral

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]

How To Design A Social Media Referral System

social media system

Social Media = Online Business Networking  It’s not about the cool tools. It’s about the people using the cool tools. Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t […]

How to Hire Free Salespeople

chalk-board-bg-generic

Are you in search of that superstar producer who can knock out 70 cold calls a day? What do you think the conversion rate of a cold call is? Compare that to someone sharing an impactful quote you posted on your LinkedIn company profile. If they have a robust network of active business people, it’s […]

LinkedIn Sales Message Critique

spam

If you are using LinkedIn to spam your product’s features and benefits to key decision makers, you may be hurting your reputation. Here is an excellent example from Geoffrey James of what NOT to do when someone sends you a request to connect: Original Sales Message: Hi Jim; The first thing I would like to say is […]

What’s the point of Linkedin if you are not looking for a job?

think viral

LinkedIn: Do you know what it is? I mean, you know you’re supposed to be there, right? But if you’re like most people, you also don’t really know why you’re supposed to be there, or what exactly your LinkedIn profile is supposed to be doing for you. LinkedIn is the largest professional network in the world. When people […]

Please stop sending LinkedIn cold calls!

LinkedIn request

When you send a request to connect on LinkedIn to someone you do not know and you do not take the time to customize your message, you are essentially cold calling them through LinkedIn. Default LinkedIn connection request (cold call) says: A better way to connect would be to say something like this: So who […]

Are ALL your doors open for business?

Doors think viral

Are your social networks connected to your website? When you do not have your social media channels linked to your website, it looks like your doors are closed so you are likely missing out on potential sales. Here’s what we mean: Your website is your online location. Whether you sell a product online or not, […]