Your Website Is Not Where People Socialize – FREE VIDEO CLASS!

We have a great website and our Google analytics say we have traffic. Why are we struggling to generate more business? Think of your website as your company’s location and social networks as the business and community events your company attends. If you never participate in your community, people aren’t going to remember your name. […]

How To Design A Social Media Referral System

Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t going to make many friends, and they aren’t going to share your “media” with their friends. You can’t spam […]

How NOT to Sell on Social Networks

Someone recently sent me a Facebook message trying to sell me a Beach Body nutrition system. Mistake #1 – She spelled my name wrong. This doesn’t seem like a big deal but when my name is blatantly on my profile for the world to see, she showed me she is lazy, so why should I […]

What Do Decision-Makers Read Online?

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]

5 Strategies for Business Development on Linkedin

1. DON’T CONNECT WITH EVERYONE. Polluting your network can be fatal to your reputation.  Export your connections and “delink” anyone who is not someone you know, like, or trust.  Remove anyone you will absolutely not refer.  Remove anyone who is only a personal friend or contact.  It’s okay to start with a small number of […]

Who have you invited to your LinkedIn party?

Many of you have worked your asses off networking at every event in town trying to meet people and build your pipeline.   Maybe you did this online – which saves time but can also be a huge time waster the second you get lost in a Facebook newsfeed.  It’s a numbers game, right?  The more […]

Social Media for Professional Services is NOT the Same as Retail Social Media!

A professional service company’s social media should mirror ONline what they have going on OFFline. Great social media managers for this sector must be comfortable collaborating with those who matter most to your company’s bottom line, regardless of whether that’s at a live event or on Facebook. That means social media management is about business development, not […]

How to Hire Free Salespeople

Are you in search of that superstar producer who can knock out 70 cold calls a day? What do you think the conversion rate of a cold call is? Compare that to someone sharing an impactful quote you posted on your LinkedIn company profile. If they have a robust network of active business people, it’s […]

How much do people TRUST you?

The success of word of mouth marketing depends on how much customers trust either you or your brand. And your brand is only as good as what people say about it.  No matter how good at marketing you are, you won’t be able to grow the kind of engaged audience that really supports your business until […]

LinkedIn Sales Message Critique

If you are using LinkedIn to spam your product’s features and benefits to key decision makers, you may be hurting your reputation. Here is an excellent example from Geoffrey James of what NOT to do when someone sends you a request to connect: Original Sales Message: Hi Jim; The first thing I would like to say is […]