What Do Decision-Makers Read Online?

DecisionMakersThinkViral

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]

Who’s Acting Human Online: BHC Rhodes

BHCRhodes

When you look at engineering companies online, they often look the same. Portfolio of work, industry capabilities, management team, blah blah blah. We get it. Engineers are some of the most brilliant people on earth and we should all be exposed to their creative genius. However, we also know that people buy for emotional reasons, […]

Who’s Acting Human Online: The Nerdery

The-Nerdery

We know all about nerds at the Social Media Business School. You know – those students (and sometimes… professors) with taped glasses, pants that don’t fit, and toilet paper stuck to their shoes. Our school’s motto is “Act Human Online.” The problem is – many nerds don’t know how to act human in social situations, […]