How To Interview A Candidate For A B2B Social Media Manager Position

thinkviral

Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That’s because it’s not advertising or marketing. The B2B social media space is a place […]

Your Website Is Not Where People Socialize

social media websites

We have a great website and our Google analytics say we have traffic. Why are we still struggling to generate referral business? Unless you have an e-commerce business, the whole idea of having a website is to have a “place” online for people to learn about you. However, learning about you and buying something from […]

Look Who’s Acting Human Online: TREKK Design Group!

TREKKDesignGroup

You often hear companies SAY they focus on the people who work there, but we know that isn’t always the case. TREKK Design Group, a woman-owned, Kansas City-based civil engineering firm, focuses on IMPROVING LIVES – especially that of their employees and those affected by their work. Because of this focus on PEOPLE, we decided […]

What Do Decision-Makers Actually Read Online?

DecisionMakersThinkViral

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]

Who’s Acting Human Online: BHC Rhodes

BHCRhodes

When you look at engineering companies online, they often look the same. Portfolio of work, industry capabilities, management team, blah blah blah. We get it. Engineers are some of the most brilliant people on earth and we should all be exposed to their creative genius. However, we also know that people buy for emotional reasons, […]

Who’s Acting Human Online: McCown Gordon

McCownGordon

When you drive around town, you probably don’t think of the people behind the construction of the buildings you see. Whether it is a hospital, school, or movie theater, we often take those structures for granted and don’t even consider the people who built them. McCown Gordon is a Kansas City construction company who knows exactly […]

Who’s Acting Human Online? Johnson County Automotive!

Johnson-County-Automotive

Have you ever taken your car somewhere for repairs and weren’t sure if you were being taken advantage of? You know the drill… you go in for one issue and they somehow find several other things that need fixing. Ugh! Wouldn’t it be dreamy if a car shop existed where you knew the humans that […]

How Your Business Can – And Should – Act More Human Online!

thinkviral

We all live, work, and do business in an increasingly wired world. Mobile data is the 3rd most heavily used media channel after Internet and TV, and the International Telecommunications Union estimates that there are 6.8 billion mobile subscribers worldwide. That’s about 96% of the world’s population. In the United States alone, mobile devices have […]

TWITTER CHEAT SHEET!

twitter

Confused about how to use Twitter for your business?  You may need a cheat sheet to do it right! Here’s a handy guide to help you out: – Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so […]

Look Who’s Acting Human Online Showcase: Centric Projects

Centriccover

Centric founders Courtney Kounkel, formerly of McCownGordon Construction LLC, and Steve Swanson and Richard Wetzel, both formerly of JE Dunn Construction, said they started the company because they saw an opportunity to innovate a web-based, midsize firm that eliminated management layers in order to create a more responsive and efficient company. It appears they have […]