Beware! There is NO ROI in Social Media!

Social Media ROI

If your company is hiring a consultant, marketing, advertising, or event planning company who claim they can “ramp up” your social media, CHECK THEIR SOCIAL NETWORKS FIRST! If you can’t find them on LinkedIn, Twitter, and Facebook, that’s a red flag! Companies who understand how social media works from a profit standpoint should be active […]

Your Website Is Not Where People Socialize – FREE VIDEO CLASS!

social media websites

We have a great website and our Google analytics say we have traffic. Why are we struggling to generate more business? Think of your website as your company’s location and social networks as the business and community events your company attends. If you never participate in your community, people aren’t going to remember your name. […]

How To Interview A Candidate For A B2B Social Media Manager Position

thinkviral

Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That’s because it’s not advertising or marketing. The B2B social media space is a place […]

What Do Decision-Makers Read Online?

DecisionMakersThinkViral

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]

Who’s Acting Human Online? Johnson County Automotive!

Johnson-County-Automotive

Have you ever taken your car somewhere for repairs and weren’t sure if you were being taken advantage of? You know the drill… you go in for one issue and they somehow find several other things that need fixing. Ugh! Wouldn’t it be dreamy if a car shop existed where you knew the humans that […]

What Companies Should Know About B2B Social Media

thinkviral_social_media_for_business

The key to social media for business success is in your mindset. Social networks are events that go on 24 hours a day/ 7 days a week. You attend these events so you can mingle with friends. B2B social media mirrors ONline what you have going on OFFline. Great social media managers are comfortable collaborating both […]