Helping businesses use social media for business development
Confused about how to use Twitter for your business? You may need a cheat sheet to do it right! Here’s a handy guide to help you out: – Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so […]
If you are using LinkedIn to spam your product’s features and benefits to key decision makers, you may be hurting your reputation. Here is an excellent example from Geoffrey James of what NOT to do when someone sends you a request to connect: Original Sales Message: Hi Jim; The first thing I would like to say is […]
LinkedIn: Do you know what it is? I mean, you know you’re supposed to be there, right? But if you’re like most people, you also don’t really know why you’re supposed to be there, or what exactly your LinkedIn profile is supposed to be doing for you. LinkedIn is the largest professional network in the world. When people […]
What happens if someone posts a nastygram on your Facebook page or adds a comment to your LinkedIn post that is totally inappropriate or unrelated to the original post? Do you “customer service” it to death or should you just delete it? Bottom line: It’s up to you. Just because free speech exists does not […]
Many of you have worked your asses off networking at every event in town trying to meet people and build your pipeline. Maybe you did this online – which saves time but can also be a huge time waster the second you get lost in a Facebook newsfeed. It’s a numbers game, right? The more […]
You often hear companies SAY they focus on the people who work there, but we know that isn’t always the case. TREKK Design Group, a woman-owned, Kansas City-based civil engineering firm, focuses on IMPROVING LIVES – especially that of their employees and those affected by their work. Because of this focus on PEOPLE, we decided […]