Helping businesses build social media processes
Many of you have worked your asses off networking at every event in town trying to meet people and build your pipeline. Maybe you did this online – which saves time but can also be a huge time waster the second you get lost in a Facebook newsfeed. It’s a numbers game, right? The more […]
Confused about how to use Twitter for your business? You may need a cheat sheet to do it right! Here’s a handy guide to help you out: – Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so […]
If you are using LinkedIn to spam your product’s features and benefits to key decision makers, you may be hurting your reputation. Here is an excellent example from Geoffrey James of what NOT to do when someone sends you a request to connect: Original Sales Message: Hi Jim; The first thing I would like to say is […]
LinkedIn is the largest professional network in the world. You know you’re supposed to be there, right? But if you’re like most people, you don’t really know exactly what your LinkedIn profile is supposed to be doing for you. Most people see LinkedIn as a place to find a job, or for employers to find candidates […]
What happens if someone posts a nastygram on your Facebook page or adds a comment to your LinkedIn post that is totally inappropriate or unrelated to the original post? Do you “customer service” it to death or should you just delete it? Bottom line: It’s up to you. Just because free speech exists does not […]
If you manage your company’s social media accounts, you likely have countless other responsibilities in your job description. If you don’t have some kind of a system, social media can consume your time and bring zero results. That describes how Amy Kuhnlein, Manager of Business Development and Community Affairs at Swope Health Services, felt when […]