Your Website Is Not Where People Socialize

social media websites

We have a great website and our Google analytics say we have traffic. Why are we still struggling to generate referral business? Unless you have an e-commerce business, the whole idea of having a website is to have a “place” online for people to learn about you. However, learning about you and buying something from […]

SOCIAL NETWORK USER GUIDE – How to behave in the top 3 social networks

user guide

Facebook: Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form. […]

How To Design A Social Media Referral System

social media system

Social Media = Online Business Networking  It’s not about the cool tools. It’s about the people using the cool tools. Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t […]

How scheduling posts ahead of time could be hurting you

calendar2

So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

LinkedIn Sales Message Critique

spam

If you are using LinkedIn to spam your product’s features and benefits to key decision makers, you may be hurting your reputation. Here is an excellent example from Geoffrey James of what NOT to do when someone sends you a request to connect: Original Sales Message: Hi Jim; The first thing I would like to say is […]

How NOT To Pitch To Someone On Social Networks

listenfirst

I recently had someone send me a Facebook message trying to sell me the Beach Body nutrition system. Mistake #1 – She spelled my name Ann. This doesn’t seem like a big deal but when my name is blatantly on my profile for the world to see and she is too lazy to make sure […]

What’s the point of Linkedin if you are not looking for a job?

think viral

LinkedIn: Do you know what it is? I mean, you know you’re supposed to be there, right? But if you’re like most people, you also don’t really know why you’re supposed to be there, or what exactly your LinkedIn profile is supposed to be doing for you. LinkedIn is the largest professional network in the world. When people […]

Please stop sending LinkedIn cold calls!

LinkedIn request

When you send a request to connect on LinkedIn to someone you do not know and you do not take the time to customize your message, you are essentially cold calling them through LinkedIn. Default LinkedIn connection request (cold call) says: A better way to connect would be to say something like this: So who […]

Are ALL your doors open for business?

Doors think viral

Are your social networks connected to your website? When you do not have your social media channels linked to your website, it looks like your doors are closed so you are likely missing out on potential sales. Here’s what we mean: Your website is your online location. Whether you sell a product online or not, […]

5 Strategies for Building your Business using Linkedin

Linkedin offices

1. DON’T CONNECT WITH EVERYONE. Polluting your network can be fatal to your reputation.  Export your connections and “de-link” anyone who is not someone you know, like, or trust.  Remove anyone you will absolutely not refer.  Remove anyone who is only a personal friend or contact.  It’s okay to start with a small number of […]