SOCIAL NETWORK USER GUIDE – How to behave in the top 3 social networks

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Facebook: Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form. […]

Who’s Acting Human Online: McCown Gordon

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When you drive around town, you probably don’t think of the people behind the construction of the buildings you see. Whether it is a hospital, school, or movie theater, we often take those structures for granted and don’t even consider the people who built them. McCown Gordon is a Kansas City construction company who knows exactly […]

Hashtags Explained

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What exactly IS a hashtag? A hashtag is a word or a phrase (without spaces) preceded by the # symbol — for example, #Business — that helps people find and join conversations about a particular topic. Clicking on a hashtag will show related content. Why Should Businesses Use Hashtags in Their Posts? Simply put… to be found. […]

Who’s Acting Human Online: Big Ass Fans

Big Ass Fans

If this company’s name didn’t already tip you off, Big Ass Fans clearly has personality, and they aren’t afraid to show it! Inspired by airplane wings, Big Ass Fans couples energy-efficient motors with patented airfoil designs to move large volumes of air quietly and efficiently. Headquartered in Lexington, Kentucky, this nontraditional business was founded in […]

How scheduling posts ahead of time could be hurting you

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So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

What’s the point of Linkedin if you are not looking for a job?

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LinkedIn: Do you know what it is? I mean, you know you’re supposed to be there, right? But if you’re like most people, you also don’t really know why you’re supposed to be there, or what exactly your LinkedIn profile is supposed to be doing for you. LinkedIn is the largest professional network in the world. When people […]

5 Strategies for Building your Business using Linkedin

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1. DON’T CONNECT WITH EVERYONE. Polluting your network can be fatal to your reputation.  Export your connections and “de-link” anyone who is not someone you know, like, or trust.  Remove anyone you will absolutely not refer.  Remove anyone who is only a personal friend or contact.  It’s okay to start with a small number of […]

How much do people TRUST you?

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The success of word of mouth marketing depends on how much customers trust either you or your brand. And your brand is only as good as what people say about it.  No matter how good at marketing you are, you won’t be able to grow the kind of engaged audience that really supports your business until […]

Should You Delete or Not Delete Ugly Posts?

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What happens if someone posts a nastygram on your Facebook page or adds a comment to your LinkedIn post that is totally inappropriate or unrelated to the original post?  Do you “customer service” it to death or should you just delete it? Bottom line: It’s up to you. Just because free speech exists does not […]

Who have you invited to your LinkedIn party?

ThinkViral - Who is at your LInkedin Party?

Many of you have worked your asses off networking at every event in town trying to meet people and build your pipeline.   Maybe you did this online – which saves time but can also be a huge time waster the second you get lost in a Facebook newsfeed.  It’s a numbers game, right?  The more […]