Your Website Is Not Where People Socialize

social media websites

We have a great website and our Google analytics say we have traffic. Why are we still struggling to generate referral business? Unless you have an e-commerce business, the whole idea of having a website is to have a “place” online for people to learn about you. However, learning about you and buying something from […]

Look Who’s Acting Human Online: TREKK Design Group!

TREKKDesignGroup

You often hear companies SAY they focus on the people who work there, but we know that isn’t always the case. TREKK Design Group, a woman-owned, Kansas City-based civil engineering firm, focuses on IMPROVING LIVES – especially that of their employees and those affected by their work. Because of this focus on PEOPLE, we decided […]

Who’s Acting Human Online: BHC Rhodes

BHCRhodes

When you look at engineering companies online, they often look the same. Portfolio of work, industry capabilities, management team, blah blah blah. We get it. Engineers are some of the most brilliant people on earth and we should all be exposed to their creative genius. However, we also know that people buy for emotional reasons, […]

How scheduling posts ahead of time could be hurting you

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So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

What is YOUR business doing for the World Series?

Country Club Janitorial Royals

According to the St. Louis Convention & Visitors Commission and the St. Louis Regional Chamber, the impact of the Cardinals’ 2013 World Series equated to a $23.7 million economic impact for the city of St. Louis. With the 2014 World Series right around the corner, and right here in Kansas City, savvy businesses have a […]

Should You Delete or Not Delete Ugly Posts?

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What happens if someone posts a nastygram on your Facebook page or adds a comment to your LinkedIn post that is totally inappropriate or unrelated to the original post?  Do you “customer service” it to death or should you just delete it? Bottom line: It’s up to you. Just because free speech exists does not […]