Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form.
Treat us on Facebook as you would treat those who walk in your front door. What do you want us to know? More importantly, what do you want us to share about you AFTER we leave?
Remember, people do business with people they know, like and trust and Facebook is the best place to be transparent. If you are not honest about who you are on your Facebook page, it flat out looks fishy when they come to meet your team in person and see a different picture. Fishy doesn’t bring more fans.
LinkedIn is NOT Facebook. We don’t really care about seeing photos of your staff potluck lunches on this network. We LOVE that on Facebook but this is not Facebook. When people are on LinkedIn, they are mentally “at work.” And since we are at work on LinkedIn, we do NOT want to look stupid. This is why a lot of people aren’t able to maximize LinkedIn as a sales tool. Rather than look stupid, we do nothing.
LinkedIn is a business networking event. Since we’re all there, might as well attend the event at least once a week for half an hour or so to make sure the right people are still getting in your door. If you neglect LinkedIn, your home feed….and spam emails from LinkedIn, only get worse so it’s a good idea to block time each week to login and remove time wasting material from your newsfeed, as well as connections who bring no value. LinkedIn’s settings default to allow you to see EVERYTHING but if you take the time to adjust them, LinkedIn will likely become more meaningful for you.
LinkedIn’s settings default to allow you to see EVERYTHING but if you take the time to adjust them, LinkedIn will likely become more meaningful for you.
Twitter is essentially an online phone number system. A hashtag (#) allows you to dial up any topic you want and see if there are any real-time conversations going on around that topic.
Ex: If I want to attend a global event happening in Florida, that event likely has a general phone number for information. They also likely have a hashtag, which means I can go to twitter and talk with others who are also talking about that event. I can be part of the event months before it starts and by the time the event takes place, it is MUCH more valuable for my company because I’ve been conversing with many of the other companies involved on Twitter beforehand.
You can join any conversation in the world by including that topic hashtag in your tweet. Real-time conversations with anyone in the world around any topic you choose. That is the real value of Twitter. #twittertips
One thing to remember is that you do not have to be on all the social networks to be successful online. Choose one that most reflects your company’s culture and business goals and use it to its full potential. If you aren’t that social, Facebook is going to feel like a nightmare. If you just want to talk to people intermittently, Twitter is likely going to be your preferred network.
Regardless of the network, it’s important to know each one’s purpose before you go posting. They are not all the same and automating posts to go out all over the place, saying the same thing to everyone, only makes you look like a spammer.
Hope this helps!
If you want to learn more about how to use social media to meet business development goals, learned more about our SmartSocial Business Development System!