I recently had someone send me a Facebook message trying to sell me the Beach Body nutrition system.
Mistake #1 – She spelled my name Ann. This doesn’t seem like a big deal but when my name is blatantly on my profile for the world to see and she is too lazy to make sure it’s correct, that’s not someone I’m going to pay attention to.
Mistake #2 – She offered me something without doing any market research. If she had done even a tiny bit of investigation, she would know that I am definitely not a candidate for synthetic shakes because I eat a diet free of chemicals and preservatives and all the Paleo food posts on my profile make this pretty obvious! I am not a candidate for her product.
Because I was curious as to how she obtained my name as a prospect, I baited her a bit and asked what she saw on my profile that indicated I was a good fit for her product. Her response….
Mistake #3 – “Hello Ann, (spelled wrong again) Social media is not what it seems. It is a make believe world. No matter how many studies they do, people are not truthful on social media. So this is where I “look and not read” (WHAT?!!!)
She goes on to say, “Just thought you could use Shakeolgy (she doesn’t spell her product correctly) due to the fact that it’s packed with power foods and nutrients. For me it’s not about the selling..it’s about helping others. I’ve always given my time to help others. Beachbody is helping me achieve my goal. Have a blessed day Ann (spelled wrong twice in one email).
Did she happen to notice I own a social media company?? Clearly not! To tell me social media isn’t real when myself and all my staff makes a living this way makes me think she’s an idiot, not a trusted resource.
And she says she’s “helping” as she throws in more features and benefits of a shake I already told her I could not use.
What’s frustrating is that she will be the exact person who complains she can’t make her numbers because marketing puts out crappy materials. HELLO!! She isn’t listening, therefore, she isn’t selling products. It’s a sales issue, not a marketing one.
If you want people to pay attention to you on social networks, you have to first pay attention to what they care about. If you can’t first listen, you can’t sell anything, regardless of how awesome your marketing is.
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