SOCIAL NETWORK USER GUIDE – How to behave in the top 3 social networks

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Facebook: Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form. […]

How To Design A Social Media Referral System

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Social Media = Online Business Networking  It’s not about the cool tools. It’s about the people using the cool tools. Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t […]

Hashtags Explained

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What exactly IS a hashtag? A hashtag is a word or a phrase (without spaces) preceded by the # symbol — for example, #Business — that helps people find and join conversations about a particular topic. Clicking on a hashtag will show related content. Why Should Businesses Use Hashtags in Their Posts? Simply put… to be found. […]

How Your Business Can – And Should – Act More Human Online!

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We all live, work, and do business in an increasingly wired world. Mobile data is the 3rd most heavily used media channel after Internet and TV, and the International Telecommunications Union estimates that there are 6.8 billion mobile subscribers worldwide. That’s about 96% of the world’s population. In the United States alone, mobile devices have […]

TWITTER CHEAT SHEET!

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Confused about how to use Twitter for your business?  You may need a cheat sheet to do it right! Here’s a handy guide to help you out: – Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so […]

How scheduling posts ahead of time could be hurting you

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So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

Stop crying about paying for ads on Facebook – Here’s how the paid game works

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This past summer, our friends at Morgan Miller Plumbing (who we are very proud of!) were invited to talk business with Facebook at their HQ in Palo Alto, California. You know what Facebook told them? They told them that Facebook was only 1% done. Wow. There’s never been a Facebook before so what a great […]

What businesses need to know about social media

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Not having enough time to manage all the profiles, pages, groups, reviews and ongoing conversations you have online is one of the biggest complaints about social media.  The key to success is in how you think about what you’re doing online. Social media is not a marketing or advertising “task.”  You are NOT there to market and advertise.  You […]

This Is Why You Need A Social Media Policy!

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Shocked by the image?  Imagine how it would feel if this is what your clients saw on your company’s Facebook page.  If you do not have any parameters in place for what your employees can and cannot do on social networks, there’s not a whole lot you can do if they decide to post something ugly. […]

How to respond to an ugly comment

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If you get a complaint, make sure you respond with the words, “Thank you for your feedback” and then address the issue. We often ask people to DM (Direct message) us with more details so we can take it out of the public eye. Remember, if customers don’t take the time to complain about their […]