Social Media Super Star: Amy Kuhnlein

Amy-Kuhnlein-Swope-Health

If you manage your company’s social media accounts, you likely have countless other responsibilities in your job description. If you don’t have some kind of a system, social media can consume your time and bring zero results. That describes how Amy Kuhnlein, Manager of Business Development and Community Affairs at Swope Health Services, felt when […]

How To Interview A Candidate For A B2B Social Media Manager Position

thinkviral

Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That’s because it’s not advertising or marketing. The B2B social media space is a place […]

Who’s Acting Human Online: BHC Rhodes

BHCRhodes

When you look at engineering companies online, they often look the same. Portfolio of work, industry capabilities, management team, blah blah blah. We get it. Engineers are some of the most brilliant people on earth and we should all be exposed to their creative genius. However, we also know that people buy for emotional reasons, […]

Beware! There is NO ROI in Social Media!

Social Media ROI

If your company is hiring a consultant, marketing, advertising, or event planning company who claim they can “ramp up” your social media, CHECK THEIR SOCIAL NETWORKS FIRST! If you can’t find them on LinkedIn, Twitter, and Facebook, that’s a red flag! Companies who understand how social media works from a profit standpoint should be active […]

Who’s Acting Human Online: KCStreetcar

KCStreetcar

From the moment the KC Streetcar made its first trip down Main Street, we’ve seen just about everyone on social media posting photos of their journey on it! Since opening in 2016, the two-mile route from Kansas City’s River Market to Crown Center and Union Station has become one of Kansas City’s most popular things […]

Who’s Acting Human Online: Centric Projects

Centriccover

Centric founders Steve Swanson and Richard Wetzel, both formerly of JE Dunn Construction, said they started the company because they saw an opportunity to innovate a web-based, midsize firm that eliminated management layers in order to create a more responsive and efficient company. It appears they have done exactly that and it’s refreshing to see […]

Who’s Acting Human Online: Big Ass Fans

Big Ass Fans

If this company’s name didn’t already tip you off, Big Ass Fans clearly has personality, and they aren’t afraid to show it! Inspired by airplane wings, Big Ass Fans couples energy-efficient motors with patented airfoil designs to move large volumes of air quietly and efficiently. Headquartered in Lexington, Kentucky, this nontraditional business was founded in […]

Who’s Acting Human Online: McCownGordon

McCownGordon

When you drive around town, you probably don’t think of the people behind the construction of the buildings you see. Whether it is a hospital, school, or movie theater, we often take those structures for granted and don’t even consider the people who built them. McCownGordon is a Kansas City construction company who knows exactly how […]

Intern For A Day With Dialectic’s Social Engineers

Remy Gordon Dialectic

What does it look like when a business is social both online and offline? Try asking Dialectic Engineering (formerly Larson Binkley Engineers, who seems to have it figured out. It’s not quiet, it’s not neat, and it’s certainly not orthodox. Being social is ingrained in who they are and it’s required of every single employee […]

Who’s Acting Human Online: Livers Bronze

LiversBronzeTeam

When we looked at Livers Bronze online, we quickly discovered they are living proof of what their website says they are: “We build railings and relationships.” The local Kansas City company founded back in 1932, has kept its roots and family ties in Kansas City for over 80 years. While the company has changed and expanded many times over, their commitment […]