Who’s Acting Human Online: Big Ass Fans

Big Ass Fans

If this company’s name didn’t already tip you off, Big Ass Fans clearly has personality, and they aren’t afraid to show it! Inspired by airplane wings, Big Ass Fans couples energy-efficient motors with patented airfoil designs to move large volumes of air quietly and efficiently. Headquartered in Lexington, Kentucky, this nontraditional business was founded in […]

TWITTER CHEAT SHEET!

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Confused about how to use Twitter for your business?  You may need a cheat sheet to do it right! Here’s a handy guide to help you out: – Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so […]

How scheduling posts ahead of time could be hurting you

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So we’re all looking to get a little bit ahead, and scheduling content in advance is way more efficient and just plain faster. Right?  Absolutely!  It is definitely faster. And way more efficient than actually having to be AT the party. Think about that.  It’s more efficient than having to be AT the party.  If […]

Look Who’s Acting Human Online Showcase: LockPath

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One wouldn’t think that a provider of governance, risk management, compliance and information security software solutions would excel at acting human online. LockPath, however, has found a way to make internal audit software accessible (and understandable) to the average social media user. Founded in 2010 and headquartered in Overland Park, Kansas, it’s clear that LockPath […]

Stop crying about paying for ads on Facebook – Here’s how the paid game works

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This past summer, our friends at Morgan Miller Plumbing (who we are very proud of!) were invited to talk business with Facebook at their HQ in Palo Alto, California. You know what Facebook told them? They told them that Facebook was only 1% done. Wow. There’s never been a Facebook before so what a great […]

Look Who’s Acting Human Online Showcase: Livers Bronze

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When we looked at Livers Bronze online, we quickly discovered they are living proof of what their website says they are: “We build railings and relationships.” The local Kansas City company founded back in 1932, has kept its roots and family ties in Kansas City for over 80 years. While the company has changed and expanded many times over, their commitment […]

Who’s Acting Human Online: The Nerdery

The-Nerdery

We know all about nerds at the Social Media Business School. You know – those students (and sometimes… professors) with taped glasses, pants that don’t fit, and toilet paper stuck to their shoes. Our school’s motto is “Act Human Online.” The problem is – many nerds don’t know how to act human in social situations, […]

What businesses need to know about social media

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Not having enough time to manage all the profiles, pages, groups, reviews and ongoing conversations you have online is one of the biggest complaints about social media.  The key to success is in how you think about what you’re doing online. Social media is not a marketing or advertising “task.”  You are NOT there to market and advertise.  You […]

This Is Why You Need A Social Media Policy!

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Shocked by the image?  Imagine how it would feel if this is what your clients saw on your company’s Facebook page.  If you do not have any parameters in place for what your employees can and cannot do on social networks, there’s not a whole lot you can do if they decide to post something ugly. […]

How to Hire Free Salespeople

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Are you in search of that superstar producer who can knock out 70 cold calls a day? What do you think the conversion rate of a cold call is? Compare that to someone sharing an impactful quote you posted on your LinkedIn company profile. If they have a robust network of active business people, it’s […]