Who’s Acting Human Online: BHC Rhodes

BHCRhodes

When you look at engineering companies online, they often look the same. Portfolio of work, industry capabilities, management team, blah blah blah. We get it. Engineers are some of the most brilliant people on earth and we should all be exposed to their creative genius. However, we also know that people buy for emotional reasons, […]

Beware! There is NO ROI in Social Media!

Social Media ROI

If your company is hiring a consultant, marketing, advertising, or event planning company who claim they can “ramp up” your social media, CHECK THEIR SOCIAL NETWORKS FIRST! If you can’t find them on LinkedIn, Twitter, and Facebook, that’s a red flag! Companies who understand how social media works from a profit standpoint should be active […]

Who’s Acting Human Online: KCStreetcar

KCStreetcar

From the moment the KC Streetcar made its first trip down Main Street, we’ve seen just about everyone on social media posting photos of their journey on it! Since opening in 2016, the two-mile route from Kansas City’s River Market to Crown Center and Union Station has become one of Kansas City’s most popular things […]

Who’s Acting Human Online: Big Ass Fans

Big Ass Fans

If this company’s name didn’t already tip you off, Big Ass Fans clearly has personality, and they aren’t afraid to show it! Inspired by airplane wings, Big Ass Fans couples energy-efficient motors with patented airfoil designs to move large volumes of air quietly and efficiently. Headquartered in Lexington, Kentucky, this nontraditional business was founded in […]

Who’s Acting Human Online: Livers Bronze

LiversBronzeTeam

When we looked at Livers Bronze online, we quickly discovered they are living proof of what their website says they are: “We build railings and relationships.” The local Kansas City company founded back in 1932, has kept its roots and family ties in Kansas City for over 80 years. While the company has changed and expanded many times over, their commitment […]

Look Who’s Acting Human Online: TREKK Design Group!

TREKKDesignGroup

You often hear companies SAY they focus on the people who work there, but we know that isn’t always the case. TREKK Design Group, a woman-owned, Kansas City-based civil engineering firm, focuses on IMPROVING LIVES – especially that of their employees and those affected by their work. Because of this focus on PEOPLE, we decided […]

Hashtags Explained

ThinkViral_social_media_twitter_hashtags

What exactly IS a hashtag? A hashtag is a word or a phrase (without spaces) preceded by the # symbol — for example, #Business — that helps people find and join conversations about a particular topic. Clicking on a hashtag will show related content. Why Should Businesses Use Hashtags in Their Posts? Simply put… to be found. […]

Social Media for Professional Services is NOT the Same as Retail Social Media!

newsfeed

A professional service company’s social media should mirror ONline what they have going on OFFline. Great social media managers for this sector must be comfortable collaborating with those who matter most to your company’s bottom line, regardless of whether that’s at a live event or on Facebook. That means social media management is about business development, not […]

Your Website Is Not Where People Socialize – FREE VIDEO CLASS!

social media websites

We have a great website and our Google analytics say we have traffic. Why are we struggling to generate more business? Think of your website as your company’s location and social networks as the business and community events your company attends. If you never participate in your community, people aren’t going to remember your name. […]

How To Design A Social Media Referral System

social media system

Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t going to make many friends, and they aren’t going to share your “media” with their friends. You can’t spam […]