Beware! There is NO ROI in Social Media!

Social Media ROI

If your company is hiring a consultant, marketing, advertising, or event planning company who claim they can “ramp up” your social media, CHECK THEIR SOCIAL NETWORKS FIRST! If you can’t find them on LinkedIn, Twitter, and Facebook, that’s a red flag! Companies who understand how social media works from a profit standpoint should be active […]

Your Website Is Not Where People Socialize – FREE VIDEO CLASS!

social media websites

We have a great website and our Google analytics say we have traffic. Why are we struggling to generate more business? Think of your website as your company’s location and social networks as the business and community events your company attends. If you never participate in your community, people aren’t going to remember your name. […]

How To Design A Social Media Referral System

social media system

Social networks are networking events that go on 24/7. The “media” is the content (blog posts, articles, flyers, handouts, etc) you bring to the networking event. If the “media” you bring to the event sucks, you aren’t going to make many friends, and they aren’t going to share your “media” with their friends. You can’t spam […]

Look Who’s Acting Human Online: TREKK Design Group!

TREKKDesignGroup

You often hear companies SAY they focus on the people who work there, but we know that isn’t always the case. TREKK Design Group, a woman-owned, Kansas City-based civil engineering firm, focuses on IMPROVING LIVES – especially that of their employees and those affected by their work. Because of this focus on PEOPLE, we decided […]

What Do Decision-Makers Read Online?

DecisionMakersThinkViral

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker’s life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum […]

Who’s Acting Human Online: Big Ass Fans

Big Ass Fans

If this company’s name didn’t already tip you off, Big Ass Fans clearly has personality, and they aren’t afraid to show it! Inspired by airplane wings, Big Ass Fans couples energy-efficient motors with patented airfoil designs to move large volumes of air quietly and efficiently. Headquartered in Lexington, Kentucky, this nontraditional business was founded in […]

SOCIAL NETWORK USER GUIDE – How to behave in the top 3 social networks

user guide

Facebook: Your Facebook page is basically an online scrapbook of all the things you are doing in real life. If you sit on boards, sponsor or attend events, help clients solve problems, have someone out on maternity leave… we want to see ALL that stuff on your page reflected in some way shape or form. […]

5 Strategies for Business Development on Linkedin

LinkedIn

1. DON’T CONNECT WITH EVERYONE. Polluting your network can be fatal to your reputation.  Export your connections and “delink” anyone who is not someone you know, like, or trust.  Remove anyone you will absolutely not refer.  Remove anyone who is only a personal friend or contact.  It’s okay to start with a small number of […]

Look Who’s Acting Human Online: The KC Streetcar!

KCStreetcar

From the moment the KC Streetcar made its first trip down Main Street, we’ve seen just about everyone on social media posting photos of their journey on it! Since opening in 2016, the two-mile route from Kansas City’s River Market to Crown Center and Union Station has become one of Kansas City’s most popular things […]

Who’s Acting Human Online: BHC Rhodes

BHCRhodes

When you look at engineering companies online, they often look the same. Portfolio of work, industry capabilities, management team, blah blah blah. We get it. Engineers are some of the most brilliant people on earth and we should all be exposed to their creative genius. However, we also know that people buy for emotional reasons, […]