Are your social networks connected to your website? When you do not have your social media channels linked to your website, it looks like your doors are closed so you are likely missing out on potential sales.
Here’s what we mean:
Your website is your online location. Whether you sell a product online or not, if you have a website, you have a “place” online where people can potentially do business with you. Online locations work different than brick and mortar locations in that sometimes, customers come and go through the side door, the rooftop or the basement.
Translated online, that means they may first show up on your homepage, your contact page or your blog, depending on where they came from, and then leave through Twitter, Facebook or LinkedIn. They may show up on your website’s email sign up form directly from your Facebook page but they will feel immediately frustrated if they cannot go back to Facebook from your site because you do not have that door open.
Since online locations have so many possible doorways, it’s important to make sure ALL the doors are open for business. This seems like a no-brainer but we’ve seen countless companies who have a robust Facebook page but have no trace of that on their website. Or vice versa – they have a robust Facebook page and when you click on the about section to learn more, there is no link to their website. This feels disappointing and since most people buy based on emotional reasons, the last thing you want your prospects to feel is disappointment!
Social media buttons are like extra doors. The best way to keep your doors open and your customers happy is to embed social media buttons at the top, bottom or along the side of all of your web pages so that people can come and go as they please through YOUR branded pages.
TIP: Do NOT feel obligated to link every social media channel available to mankind just because an icon exists for it. If your company is not on Twitter or you’ve abandoned your Facebook page, there’s no reason to send anyone there! Only add social media buttons to your site where you would send prospects and clients and where pages are actively being managed.
What about SHARE buttons?
The flip side to adding social media buttons directing people to your social networks is the addition of “share” buttons on your website. Share buttons are in addition to social media buttons and they are NOT the same thing. Share buttons essentially enable visitors to easily share or recommend a product with their friends on whichever social network they choose, whether you are on that network or not. You can get share buttons from AddThis with the added benefit of analytics to see how the content is actually being shared.
TIP: Don’t overdo it! Before you go plastering share buttons all over your website, make sure there is information on that page that people would find worth sharing.
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